Long celebrated as the most popular bloom of the Valentine's Holiday, the red rose symbolizes passionate love-- and is by far the most-requested and delivered on Valentine's Day. Much to the chagrin of the buyers of these Valentine's love emissaries, many wonder why the cost of roses are so high during the Valentine's season. Some people think that it's because floral designers like to inflate the prices because it's the time of year that they can-- but it's really not that way at all. In fact, it's all about supply and demand.
Simply put, for rose growers, all the production of other roses (other than shades of red and pink) are scaled back as the Valentine-shaded bloom production is ramped up. You'd think the way this happens is by planting more rose bushes and just growing more roses, but actually-- the way it's done is in scaling back the roses that are available for the months prior to Valentines by pruning the bushes. The growers have less product to sell in these months, and so once Valentines rolls around and demand is very high for roses, they have to increase their prices.
A field of Red Roses. Photo Courtesy Mayesh
In the days leading up to Valentines, more workers than ever are needed to cut and prepare the beautiful blossoms, and then there's the added transportation fees and shipping costs. After it's all said & done, the flowers that your local florist receives are truly a babied and beloved bunch grown especially for this love-holiday, and there is a heftier price tag on them than ever before. After all-- imagine, despite the warmer temperatures we've been having the past few days, it is the middle of winter, and it's not like you've got roses growing in your backyard right now, right? If you do, you're lucky!
A lovely arrangement of red roses & ti leaves
After the roses arrive at their destination, they have the be prepped and conditioned for their maximum beauty. You want to get them nice and beautiful, fresh and smelling delicious-- and that means a lot of TLC! Then your designer will take your flowers to the next level and make them look amazing.
I love the work of Vancouver-Canada based
Hilary Miles. She's a real inspiration to me, and I love her hand tied bouquets perfect for anyone's sweethearts. She did this particular arrangement for last year's mother's day, but I still just love the color combo and how fresh and pretty it is-- a great alternative to the red rose
Lush pink peony and red rose bouquet by Hilary Miles
Paula Pryke is another floral genius whose work I greatly admire and follow. Her Valentine's bouquets feature beautiful "knots" of roses:
Red Barracca, ruby red roses and berries with a lovely wrap, hand tied by
Paula PrykeI can't wait to post some of my Valentines designs for you to see and enjoy!